| Lowe India president and COO Pranesh Misra has this aura of an understated and minimalist elegance about him. His scholarly persona exudes the impression of an achiever who doesn't believe in self-promotion but lets his work do the talking. Seems to be the right man in the right place as his organisation Lowe (Lintas) also believes in the philosophy.
Misra, an IIM product, has over 26 years experience in communication, marketing, marketing research, brand planning and international client management. He headed Pathfinders, the marketing research and consultancy division of Lowe; initiated VALS research and Ad Tracking into India in the mid 1980s. As Lowe's international client director (Asia) on Unilever, he was responsible for leading eight regional advertising centres across Asia.
Diverse category experience ranging soaps & detergents, personal care & beauty products, ice cream, biscuits, banks, insurance, oil & gas, automotives, mobile telephony and Internet connectivity. As head of marketing of Mashreq Bank, Dubai, Misra launched several innovative financial products |