The Campaign:
The campaign called Laadli was essentially launched by Population First with an objective of correcting the sex ratio through the involvement of all stakeholders supporting the cause and creating social consciousness to the issue collectively.

Aim / Objective
Population First launched the UNFPA-Laadli National Creative Excellence Awards for Social Change, with the aim of creating a pool of promotional material that could be used for the campaign against sex selection. A need for quality promotional and communication material on the issue of sex selection lead to the announcement of the contest.  By keeping this contest open to the masses, we intend to create a people’s movement against the practice of sex selection, by providing communication support to ongoing campaigns on the issue.

Contest Details

The UNFPA-Laadli National Creative Excellence Awards for Social Change invites entries nationally in any language, on the issue of sex selection. Population First announces a specific theme for which entries have to be submitted in the different editions. The contest is open to creative professionals (that are a part of any organization), freelance professionals and individuals who are simply creative and believe in the cause.

 

The entries may include unpublished, not aired material besides those published or aired in the past. Entries are invited in the following eight categories:

1. Story Boards of TVCs/Films/Animation Films/Radio Jingles
2. Slogans/Lyrics/Songs
3. Print Ads/Cartoons
4. Campaign Ideas (PowerPoint/Word)
5. Posters/ Outdoor media
6. Photography
7. Innovative merchandise materials
8. E-banners

*Submit online or post your entry in the formats mentioned in the section Methodology
The Shortlisted entries will be uploaded on the web. The website will be a free open communication resource, containing quality communication / promotional materials that could be used for campaigns against sex selection. Population First will handover a token honorarium and a certificate to all entries included on the website. The best entries from each category defined above will be given citations and trophy in an Awards ceremony.

All stakeholders / NGOs etc will be allowed free access to materials available online and will be able to customize / modify them to suit their requirements to promote the cause. It will be mandatory for the users to acknowledge the original author / designer / maker of the materials in their customized versions of the same.